People of ML: Meet Mindaugas, Our Chief Marketing Officer

Discover the world of MagicLinen as we have a chat with Mindaugas, our Chief Marketing Officer, the strategist behind our marketing initiatives. Join us as we explore his journey and gain insights into his role in shaping the brand's success.

What's been the most surprising or unexpected aspect of diving into the world of linen clothing and home textiles since joining MagicLinen?

It probably has been the overall production process. It's amazing to see just how much quality and attention to detail go into every stage, from the initial design to the final production. The level of care and craftsmanship that goes into creating each piece has truly been eye-opening.

Joining a new team often brings memorable moments. Can you share a funny or amusing anecdote from your first weeks as the Chief Marketing Officer?

I don't have a particularly funny story from my first weeks, but I can say that I'm incredibly grateful for how warmly the MagicLinen team welcomed me. They made me feel like part of the team from day one. We also had a marketing team-building event early on, which was a fantastic way to bond and get to know everyone. It was great to see how open and collaborative the team is, and that helped me settle in quickly.

What does a typical day in your role look like?

A typical day in my role can vary, but I do have a few routines to keep things on track. In the morning, I like to start by reviewing my schedule and setting priorities for the day ahead. This helps me stay focused and organized.

I also spend time catching up on the results from the previous day, ensuring I understand what went well and what might need more attention. After that, I like to connect with the team to check in, discuss plans.

The rest of the day can be a mix of meetings, hands-on work, or a blend of both. As the day comes to a close, I spend a few minutes reflecting on the day and reviewing my agenda for the next day, ensuring I'm prepared for whatever's coming next.

When faced with a particularly hectic day, how do you manage to stay calm and handle the stress?

When I'm dealing with a particularly hectic day, I manage stress by focusing on two key elements. First, I rely on a well-organized day agenda with clearly defined priorities. This helps me maintain a clear sense of direction and keeps me from feeling overwhelmed. Second, I have a strong trust in my team and the decisions we make together. Knowing that I'm working with capable people and that we have a shared vision gives me the confidence to stay calm and handle the most chaotic situations.

After a busy day of marketing brilliance, how do you unwind and recharge? Any guilty pleasures or rituals that help you decompress?

I have a few favorite ways to unwind and recharge. I love to take a walk in nature; it gives me a chance to clear my head and enjoy the outdoors. Additionally, I find that hitting the gym is a great way to release stress and refocus my energy. Whether it's a peaceful stroll or an intense workout, these activities help me decompress and get ready for whatever comes next.

If you could magically transport the entire marketing team anywhere in the world for a team-building adventure, where would you take them, and why?

I'd probably choose a place with amazing weather, like Bali. I wouldn't focus too much on specific activities. Instead, I'd aim for a setting where we could just spend time together, enjoying the sunshine and the positive vibes. Being in such an environment would be a fantastic way for the team to connect, relax, and recharge.

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