We want to shed light on the issue of production waste and the devastating impact it has on our planet. Did you know that the Atacama Desert in Chile has become one of the world's fastest-growing dumps for discarded clothes, thanks to the rapid mass production of stylish, inexpensive clothes known as fast fashion? Up to 39,000 tons of unsold and unwanted clothes end up in this arid region each year, covering the dunes with layers of textile waste. What's worse, it's mostly synthetic clothes that can take up to 500 years to decompose.
Source: AFP via Getty Images (New York Post)
At MagicLinen, we refuse to contribute to such waste. First, we proudly manufacture our entire range from 100% natural linen fiber. Even the tiniest remnants, if they find their way to the earth, gracefully decompose within a mere two weeks, enriching the soil in the process.
We are proud to say that not a single piece of our production is going to waste. Having our own production house that we fully control, we achieve this by making our products in small batches or made-to-order, which allows us to adjust to the need and avoid overproduction or overstocking.
Moreover, we strive to make the most of all returned items. If a product is slightly damaged or used, we put it to good use by donating it to local charity organizations that support women in crisis due to domestic violence, as well as the Cornerstone Community Outreach, a family shelter for homeless individuals in the US. And for those items that cannot be reused, we ensure they still serve a purpose by donating them to local organizations that give them a new lease on life as creative projects such as unique bed covers and decorative pieces.
We believe that sustainability is key to protecting our planet and future generations. By choosing MagicLinen products, you are joining us in our commitment to minimize waste and create a more sustainable future.
In addition to buying sustainable products, there's more you can do and consider to minimize fabric waste. Here are our tips:
- Shop second-hand. Not only can you find great vintage finds while shopping in second-hand stores, you are choosing the sustainable way to shop. Additionally, it's usually cheaper than buying fast-fashion.
- Caring for your clothing accordingly. In order for your clothing to last you a long time, you have to take care of it. Always read the manufacturer's recommendations carefully first before washing, drying or ironing your clothes.
- Have something you don't like anymore? Gift it to your friends or family or donate it to a local charity organization.
- Learn how to mend and repair your clothing. You don't have to throw away a clothing piece that has a little rip or unwashable stain on it, you can use creative sticking designs to cover any imperfections.
Thank you for supporting our mission and for being part of the solution.